Entries for September 2010

College Admission, Enrollment Strategy, Market Trends0 Comments

Grounding The 'Helicopters'

Grounding The 'Helicopters'

In the age of constant communication buzzing in the ears of today’s college students, schools around America are pumping up their efforts to reign in a growing pest: helicopter parents.


According to a recent study, more colleges than ever are attempting to teach anxious mothers and fathers -- who earn the title of helicopter parents because of their hovering -- to let go by launching or expanding orientation special orientations just for them. They hold parents-only workshops on health insurance, dorm life, financial aid, academics, alcohol abuse and policing.


Last year, 97 percent of colleges and universities surveyed in U.S. and Canada held orientations for parents of incoming students. According to the study, which was performed by the University of Minnesota's National Survey of College and University Parent Programs, the figure is up from 61 percent in 2003.


Educators tell horror stories of parents who refuse to leave campus at the appropriate time, impersonate their children in telephone calls seeking information from campus offices or who protest privacy laws, which keep grades confidential unless students allow parental access.


Elizabeth Warren of Fremont said she appreciated advice about what one speaker described as "the difference between mothering and smothering, between fathering and bothering."


Orientation officials say that they try to give parents information to help them refer their children to the right campus resources.


Some schools are starting parent volunteer organizations and hiring staff to serve as full-time parent liaisons, sometimes to handle complaints, sometimes with an eye to fundraising. If their kids have a great experience and find jobs after graduation, the parents are more likely to contribute to the school.

Los Angeles Times
Share:
| More

Student Retention, Enrollment Strategy, Market Trends0 Comments

Study: Facebook Keeps Kids In School

Study: Facebook Keeps Kids In School
Want to retain freshmen college students? New research suggests you should feed them Facebook....continue reading
Share:
| More

Enrollment Technology, Market Trends1 Comments

The Life and Death of Recruitment PLUS™

If you use any of the admissions systems currently on the market, such as Enrollment Manager, Intelliworks, Hobsons EMT, EMAS Pro, Talisma or others, your software was largely shaped by the pioneering work of a small company during the ‘80s and ‘90s called Sequitur Corporation. Last week’s announcement regarding the death of one of these systems has prompted this retrospective look at the history of this important technology.

With the announcement last week that the College Board would be “sun-setting” Recruitment PLUS, the sponsors of the SAT officially pulled the plug on what had been a technology life support system for the past six years. Of course, the irony in all of this is that systems like Recruitment PLUS are in greater demand than ever these days, with new CRM vendors entering the higher education space and current ERP vendors scrambling to retain business through the (“years-in-the-making”) development of their own CRM modules

...continue reading
Share:
| More

College Admission, Student Recruitment, Market Trends0 Comments

College Ranking Fatigue?

College Ranking Fatigue?
With school back in session it’s time for falling leaves, football games and a slue of college rankings to gobble up news headlines across the nation....continue reading
Share:
| More

College Admission, Student Recruitment, Enrollment Strategy0 Comments

Using Email Marketing to Boost Social Presence

Using Email Marketing to Boost Social Presence
Although social networking is the newest, shiniest toy in the toolbox, marketers shouldn’t forget about using an old standard: email....continue reading
Share:
| More

College Admission, Student Aid, College Tuition, Enrollment Strategy, Enrollment Technology, Market Trends0 Comments

The Best College Admissions Book Ever

The Best College Admissions Book Ever
A college student in Massachusetts has written “the best and most troubling book ever about the college admissions process.


...continue reading
Share:
| More

College Admission, Student Recruitment, Enrollment Strategy, Market Trends0 Comments

Abolish Recruiters, Save The World

Abolish Recruiters, Save The World
An alarming increase in the number of international college recruiters is tarnishing the reputation of the entire globe’s higher education system....continue reading
Share:
| More

College Admission, Enrollment Strategy, Market Trends0 Comments

A “C” Average? What’s That?

A “C” Average? What’s That?
The days of the C Average representing an average student are nearly extinct.


...continue reading
Share:
| More

College Admission, Enrollment Technology, Market Trends0 Comments

Parents, ‘Hit The Road’

Parents, ‘Hit The Road’
As the latest wave of superinvolved parents armed with Skype and cell phones delivers its children to college, institutions are building into the day ways to punctuate and speed the separation. ...continue reading
Share:
| More

College Admission, Student Recruitment, Enrollment Strategy, Market Trends0 Comments

Revisiting Affirmative Action, Again

Revisiting Affirmative Action, Again
With fall semester in full swing, commentators across the nation’s political spectrum have rekindled a decades-long lightning-rod issue: Affirmative action.

...continue reading
Share:
| More
Page 1 of 3First   Previous   [1]  2  3  Next   Last