Read the full white paper here: Avoiding Catastrophe: How to Survive the Coming Changes to Higher Education Enrollment

The secret to success for any organization lies in its ability to leverage its money, technology and people in the right ways and with an appropriate methodology. (A little bit of luck doesn't hurt anything, either. But you already knew that.)

At Admissions Lab, we can't do much about the four-leaf clover side of business — we'll leave that part to you and Lady Luck — but we’re experts on methodology; it's our job. After 30 years in the student recruitment and admissions business, we've learned that a truly fantastic admissions methodology can anticipate market needs, exceed customer expectations and measure its own success. It can fill up college dorms and desks with lots of happy, qualified students.

Here's the secret.

Today’s high school students are more unique than ever. Unlike their parents and older siblings, they don't make a single big decision as to where they want to go to college. Instead, they’re moving through a series of somewhat predictable actions that lead to a selection. This change is the foundation for today’s admissions research. Our research has developed a recruitment methodology that allows college recruiters to understand each of these decisions and match recruitment and admission actions to the students. This new methodology will help you increase the contact and intimacy with prospective students as they express interest in the institution, even if expressing that interest is as small as opening an e-mail.

These days, students are taking baby steps toward the door to your college, rather than one giant leap. You need methodology that will help you to place their hand on your doorknob and turn. More than 60 institutions of varying sizes, profiles and locations have incorporated this method to their recruitment strategies with significant, measurable success.

Read the full white paper here: Avoiding Catastrophe: How to Survive the Coming Changes to Higher Education Enrollment

Read the Previous white paper is this series: The End of Higher Education Enrollment As We Know It

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