Choosing a college isn’t a single, independent decision, it’s the culmination of many smaller ones. It’s the natural outcome of an ongoing, interactive relationship between a school and each prospective student. Can you make that happen?
Enrollment Manager Campaigns help you guide prospective students through those small decisions while strengthening your ties to them along the way. You find pre-built, multi-channel communication and outreach tactics designed to support the interactive relationships you need to build and maintain across the entire enrollment pipeline — from student search through yield enhancement.
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- Engage prospects
- Generate applications
- Maximize yield
Engage Prospects
Imagine a student search campaign that includes built-in content ready to be sent via email and posted to Facebook. Link recipients to web pages, pre-filled inquiry forms or a YouTube channel focused on your school. Track web traffic and social media “buzz” created by the campaign. Manage prospect follow-up with Enrollment Manager’s automated workflow capabilities.
Generate Applications
Grow your applicant pool through a multi-channel campaign that’s built around “easy” application forms. These pre-filled forms are made available through your website, where applicants can also go to monitor their status through a secure web gateway that tells them what’s happening along the way.
Maximize Yield
Make your case (again) to admitted students through tele-recruiting campaigns supported by social media posts from current students. Post knowledge-based content that answers all the last minute “what about…?” questions. Schedule yield receptions in key locations. And then make it easy to pay tuition deposits online via credit card.